Perfect Stop Heats Up Summer with Powersports Promotion
Dorman Releases 500+ New Products for June
Details of ASE Instructor Training Conference Announced
Perfect Stop Heats Up Summer with Powersports Promotion
Dorman Releases 500+ New Products for June
Details of ASE Instructor Training Conference Announced
Service Advisors: Customer Satisfaction Starts With Communication
This webinar is part of "AAPEX Repair Shop HQ Webinar Series: An 8-Part Webinar Series." Sponsored by AAPEX.
Your first encounter with a customer is a lasting one – are your service advisors’ communication skills up to the task? We’ll outline the top tips to ensure that every conversation on the phone, in person and via text helps set the appointment, confirm the service request, complete the payment, and confirm any follow-up service requirements.
Speakers Doug Kaufman, Editor, ShopOwner
Brake & Front End serves repair shops conducting a high volume of undercar repairs by providing application-specific technical information and solutions to address emerging trends in the undercar repair segment. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from Brake & Front End and the Brake & Front End eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!
Brake & Front End serves repair shops conducting a high volume of undercar repairs by providing application-specific technical information and solutions to address emerging trends in the undercar repair segment. By subscribing, you’ll receive the ShopOwner digital edition magazine (12 times/year) featuring articles from Brake & Front End and the Brake & Front End eNewsletter (twice weekly). Access to digital editions, contests, news, and more are ready for you today!
ByBrake and Front End Staff on Jun 16, 2022
One bad hose can cause an engine malfunction. This video is sponsored by Continental.
Don’t settle for “almost” - it matters where the engine is manufactured or remanufactured. Sponsored by ACDelco.
GM transmissions and transfer cases are unique to each individual vehicle. This video is sponsored by ACDelco.
Don’t settle for “almost” - it matters where the engine is manufactured or remanufactured. Sponsored by ACDelco.
Click here to view past issues.
Driving habits have an influence on a vehicle’s lubrication and filtration. Sponsored by The Group Training Academy.
Do your customers believe that one oil filter is the same as another, because they all look similar from the outside?
The fact is, just as people from the same neighborhood may have the same model of car, they probably have different driving habits. The oil filter that’s right for their car may be different as well.
Driving habits have a major influence on a vehicle’s lubrication and filtration requirements and pairing specific driving habits with the right oil filter can make a huge difference on the day-to-day performance and longevity of their engines.
Most people consider themselves to be “normal” drivers but in reality the majority of the vehicles on the road today are operating under severe driving conditions. When you’re setting up an oil change appointment with your customers, they may be surprised by your recommendation for a premium oil AND oil filter.
Are any of these conditions part of their daily commute?
• Frequent short trips and stop-and-go driving
• Towing, whether it’s a boat, travel trailer, utility trailer or jet ski
• Extreme hot or cold temperatures
• Extensive engine idling or frequent engine stops
• Dusty conditions from dirt or gravel roads, construction sites or farms
Driving habits matter but they may not be recognized. Once they realize that normal doesn’t really mean “easy,” your customers will begin to understand the value the right service will offer to help them maintain their investment.
When you recommend a full-synthetic oil change, make sure you complete the job the right way – with a complementary PurolatorONE or PurolatorBOSS oil filter that is designed for specific driving habits. Your customer may not visually recognize the difference, but their engine will thank you.
This video is sponsored by The Group Training Academy.
Video: Highlighting Student Techs is Critical Now More Than Ever
Video: Pick The Right Oil Filter For Your Customers (VIDEO)
Video: Proper Procedures for Removing and Reinstalling a Drive Shaft
Video: Reducing Viruses, Allergens with Cabin Air Filters (VIDEO)